Apple 1984 Super Bowl CommercialFootball Is an honest game. It's true to life . It's a game about sharing. Football is a team game. So is life. - Joe Namath
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Apple 1984 Super Bowl Commercial

Apple 1984 Super Bowl Commercial

Arguably, the Super Bowl commercial that "started it all" was the 1984 Apple Macintosh created by Mike Murray. The commercial was in a class of its own. Nothing quite like it had ever been seen before. Other companies took note and began imitating the ad, trying to shock you with "in you face" commercials, pushing the envelope farther and farther. We quickly got to the stage we are at now where the Super Bowl commercials, for some, are the only reason they watch the game. Here's that ad.


Apple Macintosh 1984 Super Bowl Commercial

"On January 24th, 1984, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984."

We've found a remake of this 1984 Apple computer commercial. It is much clearer than any other we've seen. The more you watch it, the more you see. For example, after about the tenth viewing, we wondered what is on the shirt of the woman. We started and stopped it multiple times until we got a shot that showed most of the shirt. With this clear version of the ad, you can see that it is the new Macintosh computer that is being advertised. (We should have known.) See the apple on the left.

With this version, you can also see that the woman is wearing tubes from her ears to some device attached to her waist band. We're stumped on that one. Does anyone have an idea about what that could be? Please email us. Use the "Contact Us" link on the left of the page.




Apple 1984 Commercial - Behind the Scenes

Then we came across this video of behind the scenes in the making of the Apple commercial. It's fascinating. (There are no words, so you could turn off the sound until the end where the actual commercial is shown.) Robert P. Munafo has more information on the Apple 1984 commercial which you may find interesting. He includes the writing on the back wall of the auditorium and the complete text of what the figure that resembles George Orwell's "Big Brother" in the book 1984 is saying.



Steve Jobs introduces the Macintosh in 1984.



2011 Motorola Spoof

In 2011, Motorola did a spoof on this commercial. They wanted to show
that Apple had become the establishment and Motorola was about to break
their stronghold on the market.


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The Super Bowl commercial that started it all, the 1984 Apple introduction of the Macintosh.

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