2010 Old Spice Super Bowl Commercial

The Man Your Man Could Smell Like

I'm On a Horse

This Old Spice super bowl commercial from 2010 featuring Isaiah Mustafa, former wide receiver with the Seattle Seahawks, is one of the most amazing every made. Except for a small part near the end where the diamonds flow out of his hand and an Old Spice bottle appears, there are no special effects used.

Here's the Commercial

Here's an interview with the ad creators, Allen and Eric Kallman of
Wieden+Kennedy explaining how the commercial was made.
It took three days to produce the ad.

Follow up Old Spice Commercials - I'm Riding a Horse Backwards

This one was a whole lot cheaper to produce.

Old Spice - On a Boat

Cool Colored Sunglasses

In Rainbow Colors